2019 is a special year: Euroluce Light of Italy is celebrating its twentieth birthday. Twenty years devoted to research, innovation and experimen- tation, with the support of a remarkable wealth of experience, knowledge and know-how. Such a specialised and intense experience simply had to be followed by the generation of a new perspective and the opening up of another exciting chapter. Everything began in 2018 with the idea of celebrating twenty years of activity by promoting NEWNOW.19, a contest in which young designers and design studios anticipate new trends for lighting objects designed to bring man and energy together, combining aesthetics and functionality. The contest provided an opportunity to explore new markets and launch the challenge of renewal, developing the projects of young designers. The winners of NEWNOW.19 are Daniel Becker (Berlin), Alberto Ghirardello (Milan) and Sovrappensiero design studio (Milan).Light sparks attention and interest in the world. It is undeniable that it has a direct relationship with life and the way we live. The new designs aim to make this combination particularly enjoyable.